ImPRESS Manicure from Kiss Products Inc., has named celebrity manicurist, Tom Bachik, as a brand ambassador. Bachik will promote the brand’s press-on manicures & pedicures, as well as the new Matching Mani/Pedi Collection.
 
Bachik has previously worked with imPRESS in past collaborations and partnerships. As a nail professional for many celebrity events, Bachik’s experience in developing product innovations and application techniques makes him the perfect spokesperson for imPRESS Beauty.
 
Kristin Giarusso, Global Marketing Director for Kiss & imPRESS, said, “We are thrilled to once again be working with Tom and having him represent the imPRESS brand. His creativity, unique designs, pulse on trends, and footprint in the nail industry make him the perfect partner for the brand and an invaluable resource.”
 
Bachik will support and promote the brand’s hero nail products and new products. This partnership coincides with imPRESS’ recent unveiling of its Matching Mani/Pedi Collection.
 
The new collection features new “press & go technology” for an instant at-home pedicure. Available in a variety of colors and designs, the collection offers an easy and coordinated mani & pedi. 
 
The brand now provides magnetic, mirror powder, and chrome/multi-glitter effects that would normally be costly and time-consuming in the salon. Alongside these new style offerings, imPRESS has a new and improved, patented dual-layer Super Hold Adhesive. The pre-applied nail adhesive allows nails to stay for up to seven days with no chipping, smudging, or drying time.
 
“I am so excited to partner up again with imPRESS Beauty in support of their safe and easy at-home manicures that help people everywhere embrace and experiment with style and creativity. From their on the nose effects and designs to their innovative PureFit Technology, imPRESS nails take the guesswork out of trend-forward self expression,” Bachik said.

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